What Digital Marketing is and why your business may need it
Digital marketing is an opportunity to use various types of advertising in order to capture the attention of the target audience and open a virtual world for it. The digital product is created in a digital environment and provides all possible digital channels for its promotion. Different directions are relevant in marketing, but Digital marketing is gaining particular popularity in both b2c and b2b segments. It allows one to work closely with consumers and cover most of the target audience, therefore, it is highly effective. For example, it is actively used to promote Samsung, Apple, Xiaomi brands, and their profits can be estimated by the cost of top-of-the-line smartphones and the degree of popularity of companies.
Generally speaking, digital marketing agencies ensure the presence and promotion of a brand in a digital environment. The team may include a marketer, SEO specialist, analyst, project manager, designer, layout designer, programmer, content manager and copywriter. For irregular jobs, such an agency may hire freelancers, such as videographers or photographers. Digital agencies provide the following services:
- development of a comprehensive product promotion strategy;
- creation and promotion of websites, design, media and contextual promotion;
- working with online communities;
- organization of offline events;
- creating advertising for digital TV or online radio, etc.
There are many companies that provide digital marketing services, and therefore we have compiled this list to help find the best of them.
Benefits of Digital Marketing
- Digital marketing allows one to reach both online and offline consumers who use tablets and mobile phones, play games, download applications. So the brand can appeal to a wider audience, not limited to the Internet.
- The ability to collect clear and detailed data. Analytical systems record almost all user actions in the digital environment. That allows one to make accurate conclusions about the effectiveness of different channels of promotion, as well as an accurate portrait of the buyer.
- Flexible approach – digital marketing allows one to attract an offline audience to the online market, and vice versa. For example, using a QR code on a flyer, you can direct a user to the website. And at the same time, thanks to the mailout you can invite subscribers to a seminar or another offline event.
Digital marketing is a comprehensive promotion that includes multiple channels. Therefore, it is important not to cover them all, but to proceed from the goals and opportunities of the business. Moreover, almost all of the surveyed experts believe that there are no universal solutions, and the tools must be chosen for a specific company.
Why reviews are a vital source to identify the top companies in the industry
There are websites that provide listings of digital marketing agencies. Analyzing user reviews on these websites helps to make up a list of top digital marketing companies because there is no better criterion than reviews of real clients. A dry, uninformative review may indicate that the agency performed the work not very good. While a bright emotional response suggests that the customer is satisfied. And if the client describes the cooperation in detail, there is no doubt, the agency worked really well. People claim experts have published figures that will help one see the reviews of users in a new light:
- 71% of respondents confirmed that after reading the reviews, doubts about the purchase disappear;
- 83.8% said they trust user feedback more than critic reviews;
- 70% of users read reviews before they buy.
How to choose the right Digital Marketing company
What criteria one should consider when choosing a Digital marketing company
The field of Internet marketing has been developing rapidly for the last 5 years, which has led to the appearance of a large number of companies offering digital marketing services. At the moment when choosing a contractor, a person faces a variety of proposals, different in their approaches to work, agencies’ structures, and most importantly in the cost of services.
How to make a balanced choice and find a partner company for a long-term cooperation? When making up the top 10 Digital Marketing companies in the USA, we considered the following points:
- total number of reviews;
- number of negative and positive reviews;
- company rating;
- number of employees (a large number of employees indicates a great many of customers and company income level);
- company age;
- range of services;
- major customers.
Listing websites where we took reviews
List of top Digital Marketing companies in the USA
1. Lounge Lizard
Lounge Lizard staff of website and mobile application developers, as well as digital marketing experts, is literally the best on the market. Their marketing strategists have more than 25 years of experience and personally took part in the creation of popular People’s Choice Brands. This powerful combination of advanced design and smart brand and marketing strategies leads to the creation of websites and mobile applications that help Lounge Lizard customers’ businesses thrive.
- Location: 41 East 11th street 11th floor, New York, New York 10003, United States
- Founded: 1998
- Employees: 50+
- Services: Website Design, E-Commerce Design and Development, Digital Marketing, Search Engine Optimization, Social Media Marketing
- Major Clients: Honeywell, Disney, Dylan’s Candy Bar, Canon, NYU, Broadway League, Reuters, ISUZU, Renaissance Capital, Agility
- Website: http://www.loungelizard.com/
WiserBrand is a business process outsourcing company that offers digital marketing services, expert insight and cooperation of committed professionals. They develop customer-oriented strategies and reach goals within their client’s budget. This team is up to taking their customers’ business to the next level. The company is ready to help different businesses achieve success in the competitive digital world and grow their client’s brand.
- Location: 1120 Avenue of Americas, Fourth floor, New York, New York 10036, United States
- Founded: 2015
- Employees: 49+
- Services: Website Development, CMS Development Services, UI/UX Design, Magento, Web Design, Digital Marketing, Customer Support, Data Science
- Major Clients: 1stopbedrooms.com, Redrockentertainment.com, Newlinlaw.com, Brinzenskylaw.com, Domcofee
- Website: https://wiserbrand.com/
WebFX is an Internet marketing company with a comprehensive range of services offering innovative marketing solutions for medium to large companies around the world. The goal of their team is to create a unique and highly effective online presence for their customers.
- Location: 1705 North Front Street , Harrisburg , Pennsylvania 17102, United States
- Founded: 1995
- Employees: 50+
- Services: Search Engine Optimization, Internet Marketing, Content Marketing, Link Building, Digital Marketing, Paid Media, Website Design, eCommerce Development, Social Media, Web Development, PPC, CRO, UX
- Major Clients: Verizon, Auntie Anne’s, Food Lion, Dover Downs, Ocean City NJ, Caterpillar, US Fish & Wildlife Service, Black & Decker, Coldwell Banker, KOA, Shipley Energy, World Bank, Commerce Hotel & Casino
- Website: https://www.webfx.com/
4. Cyber Infrastructure
With more than 12 years of experience in the field of information technology, Cyber Infrastructure has the necessary knowledge to help you meet all your technological needs. Their team consistently delivers the best solutions for their vast global customer base. Cyber Infrastructure has established itself as a leading company in providing excellent technology solutions and services that always adhere to internationally recognized standards and the latest technological trends. CIS helps organizations of different size achieve their business goals, thereby leading them to success.
- Location: 2880 Zanker Road, 203, San Jose, CA, USA, San Jose, California 95134, United States
- Founded: 2003
- Employees: 500+
- Services: Digital Marketing, Website Design, E-Commerce Design and Development, Mobile App Design, Website Development, WordPress Website Design, Magento, Software Development, AR/VR, Internet of Things, IT Services and Networking
- Major Clients: eBay Inc., Sprint, Manantech, Nokia, Richard Clarke, Abdi I., Will F., Christos Sideros, Rashid, Giles Cruickshanks
- Website: https://www.cisin.com/
GeeksChip is a digital marketing agency created with a motto to make businesses become digital. They are a squad of geeks devoted to implement their customers’ business concept. GeeksChip team prefers to communicate clearly and appreciate an open and honest discussion at any time. They always think about the end result, as your final goals are important to their strategy and push your business forward. GeeksChip treats you as a partner, not as a customer, as they must act hand in hand to grow together.
- Location: 1433 Hidden Ranch Dr, Simi Valley, California 93063, United States
- Founded: 2017
- Employees: 50+
- Services: Branding, Video Production, Ad Services, Market Research, Digital Marketing, Search Engine Optimization, Paid Media and Pay Per Click, Social Media Marketing, Integrated Marketing, Content Marketing and Copywriting, Email and Marketing Automation
- Major Clients: Radiance, Dr Positive Homeo Pathy, Anavayaa, TNLS, Printneeds, Giftways, GiftMyLegasy, TREDA, Nirvana, Sudaksha, Lyks, Farm to Home, Discount Drug Mart
- Website: https://www.geekschip.com/
6. Social Media 55
Social Media 55 is a Digital marketing agency with offices in New York, Montreal, Toronto, Los Angeles and Chicago. The team, led by Joseph Rothstein, a young but experienced veteran of strategic market innovation, is ambitious, motivated and willing to work. They have already helped hundreds of enterprises attract people’s attention to their brands. They do this by providing a comprehensive, unique menu of options customized to their customers’ budget and needs. Social Media 55 has worked with professional athletes, restaurateurs, major automotive and fashion brands.
- Location: 555 Madison Avenue, 5th Floor, New York, New York 10022, United States
- Founded: 2014
- Employees: 50+
- Services: Digital Marketing, Social Media Marketing, Influnecer Marketing, PR, Web Development, Retarget Marketing, Branding, App Installs, Pay Per Click Advertising, Search Engine Optimization
- Major Clients: Nissan, Eivan’s, The Halal Guys, Allo! Mon Coco, Croo Gloo, Your Maui Escape, Sicily, Moose Bawr
- Website: https://www.socialmedia55.com/
7. Quantum IT Innovation
Quantum IT Innovation is a company that works with the motto “Quality is our priority” for the last 10 years to provide exclusive mobile applications, web and digital marketing services worldwide. They have a team of 50+ committed specialists from different areas. Currently from the last 10 years Quantum IT Innovation has served over 1000 companies from industries such as healthcare, banking, education and finance.
- Location: 173E Columbine LN, Indianapolis, Indiana 46074, United States
- Founded: 2010
- Employees: 50+
- Services: Digital Marketing, Branding, iOS Apps Development, Android Apps Development, Search Engine Optimization, Social Media Marketing, Drupal, Magento, WordPress, Titanium, HTML5, PhoneGap, Mobile App Marketing, Mobile Game Development, and Salesforce Development
- Major Clients: LJ Hooker, Shane, Kenwood, Samsung, NSIC, Stress Reduction Clinic, Nasscom, Jivala Beauty Club, North American Laser, Kennebunkport Reality, Mercer & co, RF Solutions, Eagle Tax
- Website: http://www.quantumitinnovation.com/
Intensify is a Digital marketing agency located in Los Angeles. Their team consists of well-versed and devoted professionals. They work in a variety of industries, including hospitality, real estate, law, fitness, clothing, and more.
- Location: 1235 N Kings Rd, 204, West Hollywood, California 90069, United States
- Founded: 2015
- Employees: 10+
- Services: Digital Advertising, Digital Marketing, Social Media Management, Search Engine Optimization, Web Design, Web Development, Copywriting, Lead Management Consulting, Conversion Optimization Consulting
- Major Clients: Disney, Marvel, Pixar, Dream Works Studios, Touchstone Pictures, Vevo, Ovation, Fluxtrol, Awesomeness TV
- Website: https://www.intensifynow.com/
INGIC is a result-oriented mobile application development company focused on high conversion rates through client development. The agency comprises of the most talented, experienced and committed professionals. Their team knows how to turn simple ideas into great products. Their goal is to turn a simple creative idea into reliable functional solutions that speak for themselves.
- Location: 4241 Jutland Drive, Suite 200, San Diego, California 92117 , United States
- Founded: 2012
- Employees: 50+
- Services: Digital Marketing, Mobile App Development, Website and CMS Development, Pay Per Click, Search Engine Optimization, Social Media Marketing, Software Development, Corporate Branding, Video Production
- Major Clients: LG, Porshe, Citizen, Renault, Dubai Airports, Education USA, DEC Engineering, Seawings, Cavalli Club, GPCA, Go Telecom, Goody Kitchen
- Website: https://www.ingic.com/
Located in Chicago, KatelyTech is a technology design and development company with a comprehensive range of services. KiteTech team mixes all the ingredients needed for a successful technology company. They have very talented and energetic developers, architects, testers, marketers, project managers, web designers, SEO specialists.
- Location: 3280 Peachtree Road NE, 7th Floor, Atlanta, Georgia 30305, United States
- Founded: 2009
- Employees: 50+
- Services: Digital Marketing, Branding, Logo Design, Product Design, Website Design, E-Commerce Design and Development, Mobile App Design, Website Development, WordPress Website Design, Magento, Search Engine Optimization, Software Development, IT Services and Networking
- Major Clients: Critical Mix, Prestige Worldwide Logistic, Beverley R, J.P. McMahon Petro-Chem Transport Group, Karrot Health, Derin Alemli Square Roots Kitchen, Crowne Plaza Chicago Northbrook, ChangeFire, KidStylin LLC
- Website: http://kitelytech.com/