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Soft and Natural Permanent Makeup is the permanent cosmetic practice of medical aesthetician, Ashley Lougheed. Specializing in subtle, natural-looking eyeliner and hair-stroke brows, she does not use invasive machines or "one-size fits all" stencils, so the look is 100% natural instead of heavy and fake. Ashley has over 10 years of professional experience in the industry and is one of New York's premier permanent makeup artists.