Corporate Writing and Editing for the High Tech Industry

About

Would you like to assign writing or editing and forget about it, knowing that a professional and proofread final will be delivered to deadline - instead of having your department dance with Google docs for a month?

Or if the content was a group effort, would you like the convenience and certainty of turning it over to a writing professional for editing, knowing that the final version will be polished and free of errors?

I deliver content that speaks to audiences outside of technical writing or marketing/PR copy. While most high tech corporations have both types of writers in-house, marketing/PR writers concentrate on their specialties, and technical writers like to focus on the tech. I have been writing/editing for 25 years, and a programmer and systems integrator for longer, so I can fill that gap; this is particularly important for B2B companies, where either customers or in-house readers may want to know the features as well as the benefits.


My capabilities include:
• Making content accessible to the target audience
• Bringing benefits and features into focus - in the right balance for your readers
• Organizing large or confusing bodies of information into a user-friendly structure, both online and in print

I have experience with these formats and venues:

• Marketing and communications, including position papers, white papers, advertising, and website copy
Clients include IBM, the Library of Congress, McKesson, Network World, Quantcast, Stanford University, and Xerox.

• Niche technical articles up to 50-page studies
For IDG Magazines, OSDN Network, Hastings Research, Searcher: the Magazine for Database Professionals, and The Encyclopedia of Library and Information Sciences.

• News releases
I was a high tech correspondent for the Chicago Tribune, the Times of London, and the Toronto Globe and Mail. If you have news, I can write a release as news.

• Books, including corporate histories, personal biographies, or books introducing a new technical concept to the public or potential customers

All writing is work for hire; you own the copyright, and I do not ask for a byline. Rates: $85-150/hour, with hard quotes on specific jobs. (And you don't have to go through a marketing agency account representative to make an assignment or a change; you can just call or email me directly.)

I can work subcontract, through a third party, or as an approved vendor (either corp-to-corp or as an individual).

Nicholas Carroll